On-Page & Local SEO Services that Help Small Businesses Grow

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The Ongoing Saga of Small Business SEO

SEO is one of the hardest channels in marketing for small businesses.  

First, you want to save money and figure “free SEO” can’t be that hard. You take a few online courses and watch some YouTube just to end up lost. You use AI to write your website and blog posts, only to get no traffic. 

Next, you hire an agency. You get a generic, packaged strategy with nice-looking reports. But your traffic still isn’t bringing in the revenue you need. They backlink to your site and scare you with cute reports about your site with a bunch of red and a big price tag. And you can’t afford it long-term. 

Finally, Google and AI have your head spinning. You get a million emails about how you need the newest “AEO” or “GEO” agency to come save the day. But you’re stuck. Still with a sub-par website and little traffic relevant to your business goals.

How Small Businesses Can Escape the SEO Madness

So what do you do? Where can you get expert SEO help without the hype of an agency’s bottom line? Where do you get SEO help without putting more time in classes than your business?

That’s where experienced SEO freelancers come in. Most SEO freelancers, myself included, have agency experience working with SEO clients like your business. For example, I have almost a decade of SEO experience building, implementing, and managing strategies that help businesses like yours grow and meet their goals.

How I See the Future of SEO and How It Helps Your Business

SEO has changed, and the bar was raised with AI, better content ratings, and the ecosystem, hopefully, flushing out churn-and-burn SEO agencies. You can’t write a generic service page filled with keywords. Creating the same “how to do this” blog posts is a waste of time. 

So, how can I help you create better SEO strategies and pull in more customers? First, I take the “E” out of SEO. 

We optimize for all of search. Omnichannel content created with a real voice with something real to say. We distribute your new content across multiple sources. Did you know you can rank in Google for a LinkedIn article? What about YouTube? Even TikTok.

What’s So Special About Working with Me? How Does My Service Help Your Business?

Your site still needs the basic optimizations. It still needs to be technically sound with great landing pages.  But the content is where it differs. In the age of AI destroying informational content, you need content that truly captures your audience. 

So, how do I help? What’s my process?

Research and Strategy Building

My process starts like any other SEO company. But I look at the data with multiple goals in mind. Here’s my process.

  • Analyze your current site and content (content, traffic, etc.).
  • Research competitors and the market.
  • Research keywords and search intent.
  • Research impactful content that AI would have issues recreating.
  • Building your strategy and reporting it to you.

Site Optimizations and New Content

The next step brings your site and other assets up to my standards. This increases your authority and helps build trust with readers and search engines. Here’s my process.

  • Address technical issues that matter, or issues preventing crawls and indexing.
  • Optimize current content and on-page elements.
  • Create new, valuable, and unique content we can repurpose.
  • Create quality content with something to say. Content that contributes to the conversation.

Distribution

  • Repurpose content to distribute across multiple platforms.
  • Post to social media. Create and test multiple post types to find the right recipe.
  • Create video content, both short and long form. YouTube is the second-largest search engine, and videos rank in Google Search.

Email Collections

You’ll focus on two types of conversions. Sales-generating leads and email addresses. Emails are still one of the most powerful forms of marketing. When you get an email, you get permission to send content and sell to them. What is the benefit of email marketing to you? Unlike most channels, you own the audience. You can export a list of emails, segment them for sales, and much more. 

I’ll set up your newsletter and help promote and earn those emails. We’ll develop a free resource or other promotion to get emails. 

Reporting and Strategy Shifts

One of the biggest complaints I hear from clients is the lack of communication and transparency from SEO agencies. Working with a freelancer allows you access to one person. Part of your services is a monthly update with work completed, initiatives, industry news, and a summary of metrics.

We’ll meet quarterly to review the strategy, what’s working, what we can change, and any new initiatives your business wants to include. And you’ll always have access to me via email.

Ready To Learn More About How SEO And Content Can Help Transform Your Digital Presence? Contact Me Today And Let’s Get Your Business Growing.

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